Job Description

Job Location: ​Parsippany​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

The Shopper Marketing Manager will have a dual reporting line into the Trade Marketing Director and ShopCom Director. He/she will be responsible for developing the shopper marketing strategies and programs that drive in-store traffic and velocities, improved merchandising, and greater buyer conversion of our brands at the point of purchase. The position partners with brands, agencies, Ecommerce partners, Trade Marketing and Sales teams to translate insights into retailer programs that deliver a win for the customer, the consumer and the Ferrero company.

The position will be Hybrid, based in our US Headquarters in Parsippany, NJ office.

Main Responsibilities:

• Supports key customer teams in the development and execution of customer specific co-marketing activations 
• Works closely with Brand Marketing teams to understand brand strategy, priorities, and budgets and ensures Shopper Marketing executions (in-store signage, sampling, incentives etc.) deliver on the goals
• Develops and manages the shopper marketing budgets for responsible brands 
• Manages inputs into the shopper budget and tactic planning tool for accurate financial management, reporting and tracking
• Inputs into the development of shopper marketing KPIs and measurement plan
• Serves as the main POC for the agencies and is responsible for collaborating with them in developing activation plans with input from the Sales & Marketing teams
• Executes post-campaign assessments to determine effectiveness in achieving brand marketing and Sales objectives, ROI, and executional KPIs and communicates those results with cross functional Sales, Brand and Trade Marketing partners
• Partners with his/her eCommerce counterpart to build holistic omnichannel plans that complement each other and deliver on overall campaign objectives 

Who we are looking for:

• 5-7 years relevant knowledge required, CPG marketing and/or sales experience including the development of shopper marketing or consumer engagement programs
• Bachelor’s degree required.  Business/Marketing focus preferred.
• Agency experience or experience managing an agency a plus
• Experience with In-Store POS and Coupon/Rebate Programs 
• Experience in the development of digital, social and mobile activations
• IRI or Nielsen proficiency
• Excel and PowerPoint proficiency 
• Financial acumen- understands P&L metrics
• Experience with customer loyalty card data a plus
• Global mindset and a desire to build a successful career with a growing global company

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetic

Job Tags

Similar Jobs