Job Description
Marketing Manager – North America Lifestyle
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
Own all aspects of Marketing planning/execution to engage New Balance consumers in collaboration with must win Lifestyle Account retail partners across our Street, Fashion and Energy categories within the NA Wholesale space. Drive meaningful consumer connections through exceptional Marketing plans across the retailer’s ecosystem both online + in-store
MAJOR ACCOUNTABILITIES:
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Development of annual/seasonal Lifestyle Account Marketing plans including social media, retailer database, site and in-store tactics to highlight the NB brand and support key product launches that drive consumer consideration and conversion.
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Lead elevated Marketing activations that are meaningful to the Lifestyle consumer such as Events, Community Activations, and energy driving product launches
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Support Director NA Commercial Marketing to drive development and execution of Marketing plans and aligning to Global and Regional direction
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Support key milestones and relationships for specific account partners including sell-in through sell-through, building/executing retailer specific Marketing programs, collaboration + communication with retail partners, measuring plan performance and budget management.
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Manage internal resources and 3rd party agencies to accomplish business objectives and execute at the highest level
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Collaborate with Global Marketing, Athlete Activation, and Entertainment teams to ensure accuracy, consistency, and premium execution across category, product, and athlete marketing efforts.
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Oversee project management of seasonal regional content creation and production of all content supporting the channel and key account partners
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Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
MEASURES OF SUCCESS
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Brand consideration growth in each respective accounts culture and ecosystem, including achievement of commercial goals for category footwear and apparel.
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Strong partnership with all North America marketing functions (Consumer, DTC, Integrated, Visual Merchandising) and Global Marketing teams.
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Ability to lead cross-functional workstreams, foster strong collaboration, and act as a regional expert across all footwear and apparel categories.
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Knowledgeable on how to take brand concepts/narratives and translate them into actionable marketing campaigns and activations that resonate with consumers.
REQUIREMENTS FOR SUCCESS:
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Ability to think strategically while comfortable with project management details. Experience working with cross-functional teams and multiple departments
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Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity
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Excellent verbal and written communications skills
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Experience developing creative briefs and spearheading Marketing content needs
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Strong key account marketing focus
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Retail experience a definite asset
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Must be able to work in a team environment and have the ability to express a perspective with conviction
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Excellent verbal/written communications skills
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Bachelor’s degree or equivalent, 5-8 years in marketing capacity
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Computer skills required including Microsoft Office and proficiency in internal platforms
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Travel required
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Job Tags
Holiday work, Temporary work, Part time, Seasonal work, Flexible hours, 3 days per week,