Job Description
Marketing Content Designer Location Carlsbad, CA : Who We Are We are Lunatics and we mean every bit of it! We are devoted to protecting our high standards through our culture, training and development. Each and every Lunatic is encouraged to be the spark that leads to our next success. We hope to leave a lasting impression on not only our guests but to each other. If it's not already evident, it soon will be that people are our number ONE priority. Luna Grill was born out of a passion and innovation to create an unmatched experience for our guests, but it does not stop there. We trust our Leaders to develop their teams and to mold our future leaders. We inspire each other, every day, to be our best self. We have an exciting opportunity for an experienced Marketing Content Designer! Come join our team of Lunatics at Luna Grill! Luna Grill is an expanding fast-casual Mediterranean brand based in the San Diego. We have built a great culture, a fun working environment dedicated to personal and professional development. Each Lunatic is encouraged to be the spark that leads to our next success. We trust our Leaders to develop their teams and to mold our future leaders and inspire each other, every day, to be our best self. Join our team and contribute to the growth and success of our growing brand. Position Summary The Marketing Content Designer is responsible for ensuring the consistent implementation and execution of restaurant design and brand standards. This role involves content design, brand management and planning support to maintain a cohesive and engaging brand image for Luna Grill. The manager establishes the design direction that aligns with Luna Grill's mission, vision, and values, resonating with the target audience. This position serves as a crucial link between creative execution and strategic marketing objectives, contributing to the brand's success and growth. Essential Responsibilities
- Content Design: Participate in monthly content brainstorming sessions to understand design and content needs and execute design work accordingly.
- Create and design monthly content for social and digital outlets, works closely with Digital & Social Media Managers on projects including LTO boxes, social content, email campaigns, and monthly activations.
- Field & Execute brand-approved ad-hoc design work requested by cross-functional partners.
- Field and execute ad-hoc design work requested by cross-functional partners, such as mock-ups for presentations, menu panel revisions, and signage changes.
- Provide support for internal creative needs, including sizzle reels, board presentations, and other projects as required.
- Brand Creative: Oversee the development of creative content and ensure consistent brand messaging across all marketing channels.
- Manage PR Box sourcing and shipping, Swag and Event support.
- Manage the creative agency of record and maintain a cohesive and compelling brand image.
- Manage the creative asset library and act as a backup for scheduling and publishing content on social and digital channels.
- Support social media efforts by curating user-generated content and refreshing content for social reports, scheduling and push-live.
- Manage creative updates for the company website and support brand content creation.
- Marketing Planning Support:
- Engage in creative concepting and brainstorming with the team during monthly content meetings and annual planning sessions.
- Support Operations and New Restaurant Openings. This involves delivering final directions and a list of deliverables for printing and shipping, managing tracking and replacement boxes, and addressing any ad-hoc signage needs.
- Coordinate the merchandising for LTO restaurants in collaboration with print and logistics agencies.
- Facilitate and oversee NRO asset needs, serving as the main point of contact for real estate signage vetting and approvals.
- Support operations tests by managing signage panels and conducting audits of restaurant layouts, signage, and merchandising details. Assist in making any necessary one-off adjustments to marketing materials.
- Serve as a knowledgeable resource for restaurant site design requirements, including handling marketing spend reporting for landlords and ensuring that general signage direction complies with landlord requirements.
- Provide support for research initiatives, including drafting concepts and designing visuals using a templated approach. Create mockups and stimuli for research purposes.
- Stay up to date on industry trends and developments to identify competitive threats and opportunities, thereby maintaining the brand's competitive edge.
Knowledge, Skills, and Abilities - Extensive experience in digital and social media marketing, with a deep understanding of current trends, best practices, and emerging platforms.
- Strong expertise in branding and brand management, with the ability to develop and maintain a consistent brand image across multiple locations.
- Demonstrated experience in driving growth, utilizing innovative marketing strategies and research for problem detection.
- Expertise in content creation, must have portfolio for review.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders and external partners.
- Proactive and adaptable, with the ability to thrive in a fast-paced, dynamic environment.
- Proficient in web-based graphics including formatting, optimization, and on-screen considerations.
Education/Experience Required - Bachelor's degree in marketing, Graphic Design, or a related field.
- Minimum of 2-3 years of directly related industry experience and a proven track record of successful brand building, product, and graphic design.
- Experience with design platforms (Asana, Hootsuite experience a plus), content creation, passion for social and digital marketing.
- Background and passion for the food industry and retail food preparation desirable.
I have read and understand the above-referenced job requirements and have the ability to perform all of the essential duties listed herein. I agree to comply with the Company's performance standards and understand that I will need to be flexible in order to accommodate the changing needs of operations. Luna Grill reserves the right to modify and update this as needed.
Job Tags
Full time, Casual work, Flexible hours,