Job Description
Job Title: Amazon Channel Specialist Division: Consumer Products, PurePlay (APEC Water Systems)
Location: Hybrid (Diamond Bar, CA) or Remote
Manager: eCommerce Marketing and Promotions Manager
Description: We are looking for a high-potential
Amazon Channel Specialist with hands-on experience in Amazon performance marketing to join our Amazon Storefront team. This role will focus on optimizing and the daily management of our Amazon marketplace presence, specifically through the creation and optimization of Product Detail Pages (PDP), backend operations, advertising, and marketplace support. The ideal candidate will have a deep understanding of Amazon’s Seller Central and Vendor Central platforms, as well as a passion for driving sales and improving product visibility through strategic content and data-driven insights.
Responsibilities: - Catalog Management:
- Manage and optimize Product Detail Pages (PDP) to improve search ranking, visibility, and conversion rates.
- Create and maintain high-quality content, including product titles, descriptions, images, bullet points, and keywords that align with Amazon SEO best practices.
- Work with marketing team to implement PDP content assets, such as :A+ Content (Enhanced Brand Content), product images, written copy and manage storefronts to drive brand consistency and customer engagement.
- Marketplace Operations:
- Manage day-to-day operations within Amazon Seller Central or Vendor Central, including inventory management, pricing strategies, order fulfillment, and account health monitoring.
- Troubleshoot and resolve any issues related to product listings, account health, or performance notifications in accordance with Amazon's policies.
- Coordinate with supply chain and logistics teams to ensure timely product availability and prevent stock-outs.
- Advertising & Promotions:
- Develop, execute, and optimize PPC (Pay-Per-Click) campaigns, including Sponsored Products, Sponsored Brands, and display ads to drive traffic to Amazon PDPs.
- Leveraging tools such as Helium 10, Jungle Scout, and Stackline to gain competitive insights and keyword harvesting.
- Monitor, analyze, and report on advertising performance metrics such as ACoS (Advertising Cost of Sale) and ROAS (Return on Ad Spend), making data-driven adjustments to campaigns for optimal performance.
- Assist in managing promotional activities, including Best Deals, Coupons, and Promotions, to increase product visibility and sales. Promotions, to increase product visibility and sales.
- Data Analysis & Reporting:
- Analyze marketplace performance metrics (sales data, conversion rates, traffic, ACoS, etc.) to identify trends and insights for optimization.
- Develop and present regular performance reports and action plans to improve sales, product visibility, and overall channel performance.
- Collaboration & Support:
- Work closely with internal teams, including marketing, sales, product management, and supply chain, to ensure seamless execution of marketplace strategies and campaigns.
Required Qualifications: - Education: Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- Experience:
- 2+ years of experience managing Amazon Seller Central or Vendor Central accounts with a focus on content optimization, advertising, and sales growth.
- 3+ years of experience in Amazon Advertising (PPC, Sponsored Products, Sponsored Brands) and related eCommerce marketing or digital media.
Skills :
- Proficient in managing Amazon PDPs, creating A+ Content, and optimizing listings for SEO.
- Strong knowledge of Amazon’s backend tools, including inventory management, order processing, and data feeds.
- Excellent analytical skills, with the ability to interpret data and make actionable recommendations to improve performance.
- Proficient in Excel (advanced formulas, pivot tables) and/or other data analysis tools (e.g., Tableau).
Preferred Qualifications: - Experience performing analysis on competitor and category data using third-party Amazon tools (e.g., Stackline, Jungle Scout, Keepa) is a plus
- Experience with Amazon advertising and optimization platforms, including Pacvue, Perpetua, or Quartile.
- Experience optimizing advertising campaigns on other digital platforms such as Google, Meta, Home Depot, or Lowe’s.
- Experience in either managing Amazon DSP campaigns or working closely with managing agency
Competencies: To perform the job successfully, an individual should demonstrate the following competencies in this position; Organization Skills, Attention to Detail, Strong Analytical Mindset, Proactiveness, Impeccable Work Ethic
We offer competitive compensation including base of $75-90k plus bonus & benefits including: Medical, Dental, Vision, Life Insurance, Disability, 401(k), Parental Leave, PTO, Additional voluntary benefits.
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